Have you ever wondered why people like to play games?
Researchers say that when you play a game, a neurotransmitter called dopamine is released in your brains that lead to brain stimulation reward (BSR). This keeps the learner or user engaged and provides them with a happy sense of achievement. It coaxes them to progress through the content and influences the desired behaviors. At the end, the game itself becomes the reward.
Gamification in eLearning, or for that matter business as a whole, refers to the use of game theory in non-game contexts, and it takes advantage of the effects of dopamine release.
You can consider using gamification in the following scenarios and more:
- When planning a marketing campaign
- When designing an app
- When creating a course
- When planning an event
- When simplifying processes
Advantages of Gamification in eLearning
The benefits of using gamification in your business are manifold. It need not be implemented only in elearning. You can use it in all other departments too.
Here are few advantages of gamifying your business.
- Gamification provides a great learning experience with high levels of engagement. This, automatically, leads to enhanced recall and retention. Using a reward system, like badges or points, add to keeping users motivated. LiveOps rewarded its employees with points to complete training and call conversations. As a result, there was a huge reduction in new employee training time. The customer satisfaction rate increased by 9% and the average call time was reduced by 23%
- It provides instant feedback so that the user knows where they stand among peers. You may also consider customizing participant experience in order reduce the fear of failure.
- Gamfication, if used in combination with the scientific principles can drive strong behavioral change in the positive direction.
- As a result of enhanced learning experience, higher retention, positive behavioral change, the organization can expect a significant boost in productivity.
Successful organizations design the game aligning with their business goals. There are companies that gamify organizational tasks in a manner that the user is able to complete it faster and better, and as a result boost productivity. Google’s Travel Expense System is a great example of this.
Before you decide to jump into the gamification bandwagon, you need to have a strong purpose. Do not gamify anything just for the sake of it. The idea is to solve an existing problem and not search for one. Also, you must have quantifiable metrics to measure the efficacy of the game, for example reduce training time by 15% in the next quarter. Do not opt for complex gaming structure. The users will get frustrated and the entire purpose will be lost.
The concept of gamification in elearning has gained popularity in leaps and bounds in the past few years. It can produce quantifiable results if used right.
Things to keep in mind: